Privacy Policy - Wood Reformer

Wood Reformer Privacy Policy (GDPR)

Wood Reformer cares deeply about your privacy. Therefore, we only process data that we need to improve our services and handle the information we collect about you and your use of our services with care. We never share your data with third parties for commercial purposes.

This privacy policy applies to the use of the website and the services provided by Wood Reformer . This policy describes what information is collected about you, what this information is used for, the legal basis for the processing, and with whom and under what conditions this information may be shared with third parties. We also explain how we store your data, how we protect your data against misuse, and what rights you have regarding the personal data you provide to us.

If you have any questions about our privacy policy, please contact our privacy officer. You can find their contact information at the end of this privacy policy.

1. Categories of personal data

Wood Reformer processes the following categories of personal data that you provide to us directly or indirectly:

Identification and contact details: Name, email address, delivery address(es), billing address(es), telephone number.
Financial data: Payment details (such as bank account number or credit card number) for processing the payment.
Order details: Details of your purchase (which product, date, amount, installation details).
Preferences: Language choice, communication preferences (newsletter yes/no).
Technical Data: IP address, data about your web browser and operating system, visit and click behaviour on the website (via cookies/analytics).

2. Basis for data processing

We process your personal data solely on the basis of one of the following legal bases, in accordance with the GDPR:

Performance of the agreement: Processing is necessary for the performance of the purchase agreement, such as processing your order, delivering and installing the Wood Reformer, and invoicing.
Consent: You have given consent to the processing of your data for one or more specific purposes, such as sending the newsletter (email marketing). You can withdraw this consent at any time.
Legitimate interest: Processing is necessary for the legitimate interests pursued by Wood Reformer or a third party, unless your interests or fundamental rights override these interests. This applies, for example, to improving our website and services, fraud prevention, and security.
Legal obligation: The processing is necessary to comply with a legal obligation, such as retaining financial data for tax authorities.

3. Purpose of data processing

We use your data solely for the purposes of providing our services. This means that the purpose of processing is always directly related to the order you place. Your data is used for:

Processing orders, invoicing and delivery of the Wood Reformer.
Sending transactional emails (order confirmations, status updates).
Sending newsletters, provided you have given explicit permission for this.
Improving our website and services based on anonymized or automatically collected data.
Compliance with accounting and other administrative and legal obligations.

4. About the data processors

Below you can read which external parties process your data on our behalf:

Web hosting

We purchase web hosting services from Shopify . Shopify processes personal data on our behalf and is obligated to maintain confidentiality under the confidentiality agreement.

Emails and mailing lists

Shopify (for email marketing): We send our email newsletters through Squarespace. Squarespace will not use your name and email address for its own purposes.
Shopify (for transactional emails): We send our transactional emails through Shopify. Shopify will not use your name and email address for its own purposes.

Payment processors

Mollie: We use the Mollie and Shopify Payments platforms to process payments. They process the necessary financial information to process your payment.

5. Transfer outside the EEA

We use third-party services (such as Shopify and Google Analytics) that may be located outside the European Economic Area (EEA). The transfer of your data to these countries is subject to strict legal requirements.

Wood Reformer ensures that this transfer only takes place when an adequate level of protection is in place. This is guaranteed by using the Standard Contractual Clauses (SCCs) approved by the European Commission , combined with additional measures as required under the GDPR.

6. Retention periods

We do not retain your data longer than necessary for the purpose for which it was obtained. The retention periods are:

Tax and Order Data: Data on invoices, orders and payments are retained for 7 years to comply with statutory administrative and tax retention obligations.
Customer profile: Your customer profile will be retained for as long as you are a customer. If you indicate that you no longer wish to use our services, this will be considered a request to be forgotten, and your personal data will be deleted, with the exception of legally required tax information.
Newsletter: Your email address will be stored until you unsubscribe from the newsletter via the unsubscribe link at the bottom of each email.
Non-buyer data (e.g. leads): This data will be retained for a maximum period of 1 year after the last contact, unless you have given explicit consent for a longer retention period.

7. Cookies and Google Analytics

Wood Reformer uses functional, analytical and tracking cookies.

Google Analytics

Our website places cookies from the American company Google as part of its "Analytics" service. We use this service to track and obtain reports on how visitors use the website. We have a data processing agreement with Google . To better protect your privacy, we have taken the following measures:

The last octet of the IP address is masked (IP address anonymization).
The 'Share data' with Google option is turned off .
We do not use other Google services in combination with the Analytics cookies.

8. Your rights

Under the GDPR, you have the following rights: access, rectification, restriction of processing, data portability, and objection.

You can exercise these rights by sending a request to our contact person (see below).
You will receive a response to your request within 30 days.
You have the right to lodge a complaint at any time with the supervisory authority (the data protection authority in Belgium or the Dutch data protection authority) if you suspect that we are using your personal data incorrectly.